New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer.

Format:

Book

Author/Creator:

Brethauer, Dale M.

Language:

English

Subjects (All):

New products--Marketing.

New products.

Physical Description:

1 online resource (208 p.)

Edition:

1st ed.

Place of Publication:

New York : AMACOM, c2002.

Language Note:

English

Summary:

Departmental excellence is crucial in the development of any new product, but it's only part of the equation. Even the best local efforts can be compromised when a project is simply "thrown over the wall" to the next department. Many steps are duplicated while others are overlooked, crucial contributors are misinformed, and potentially successful products end up stumbling out of the gate. In fact, even with substantial market research and state-of-the-art technology, 90 percent of all new product offerings never earn a dime. Without seamless transitions in the development and delivery processes, countless dollars and hours are wasted -- money and time that could be better spent on creating or improving other products.

Contents:

Intro

Contents

Figures

Foreword

Preface

The Foundation Elements of Successful Transfers

Communication Tools

Robust Design and Product Tools

Financial Tools

Developing and Implementing a Formal Transfer Process

Proliant, Inc.: A Success Story

Proliant's Transfer Process Notebook

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

0-8144-2656-5

OCLC:

614672243