Machiavelli, marketing, and management / edited by Phil Harris, Andrew Lock and Patricia Rees.

Format:

Book

Contributor:

Harris, Phil, 1952-

Lock, Andrew, 1947-

Rees, Patricia.

Language:

English

Subjects (All):

Machiavelli, Niccolò, 1469-1527.

Machiavelli, Niccolò.

Management.

Marketing.

Physical Description:

xiii, 242 p. : ill.

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2000.

Language Note:

English

Summary:

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

Contents:

chapter 1 Introduction

chapter 1 Introduction

chapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? / Phil Harris, Andrew Lock and Patricia

chapter 3 Machiavelli's contemporaries George Bull / GEORGE BULL

chapter 4 Machiavelli, master of liberty / Beatrice Rangoni Machiavelli

chapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott

chapter 6 Niccol Machiavelli as relationship marketing guru / Michael Thomas

chapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring

chapter 8 Renaissance realpolitik for modern management / Alistair McAlpine

chapter 9 From the dark to the light: ranges of the real skills of management / Brian Stone

chapter 10 Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds

chapter 11 Machiavelli, politics and modern language use in modern management / Terry Berrow

chapter 12 Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay

chapter 13 Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney

chapter 14 Machiavelli and Powell: maximizing prophets / John Parkin

chapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen

chapter 16 Machiavelli and human nature / Robert Gutfreund

chapter 17 The myth and reality of telling the truth: the legacy of / Phil Harris.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

1-134-60567-6

0-429-23244-6

0-203-46217-3

1-280-31770-1

1-134-60568-4

9780429232442

OCLC:

437078723