The Qualcomm equation : how a fledgling Telecom company forged a new path to big profits and market dominance / Dave Mock.

Format:

Book

Author/Creator:

Mock, Dave.

Language:

English

Subjects (All):

QUALCOMM Inc.

Telecommunication.

Wireless communication systems.

Spread spectrum communications.

Code division multiple access.

Physical Description:

1 online resource (288 p.)

Edition:

1st ed.

Place of Publication:

New York : AMACOM American Management Association, 2005.

Language Note:

English

Summary:

"Featuring a foreword by George Gilder If you're a Qualcomm customer or stockholder, or in fact if you have a stake in almost any cellular service or even just use a mobile phone, you're no doubt aware of the enormous impact on the development of cellular technology by actress and sex symbol Hedy LaMarr. All right, perhaps you're surprised. The telecom industry has never been short on surprises, and the above example is no exception. Nor is it an exaggeration. Read the book. Similarly, it is not an exaggeration to say that Qualcomm, through a combination of technological superiority, cunning business acumen, and sheer tenacity, has become the undisputed standard by which telecom companies now measure themselves. In short order, they have also become a model of substantial and sustained growth that businesses in all industries should emulate. Qualcomm's rise mirrors that of the cell phone itself. Both are ubiquitous, both continue to evolve rapidly, and both turned the status quo on its head. The Qualcomm Equation reveals crucial but little-known information on the history of cellular and wireless technology -- some of which dates back to World War II -- and shows how the company grabbed the wave just as it began to rise. How did they do it? Even while most competitors were using an essential technology, Qualcomm believed in an alternative they had developed, and continued to refine and promote it until at last it caught on. The Qualcomm Equation details how the fledgling company, while their rivals simply duked it out for more customers, made a killing not only by offering great service, but also by leasing their superior standard technology to other telecom companies. While Qualcomm grew its own customer base, they had also, in essence, found a way to make more money the bigger their competitors got. How can you apply the Qualcomm model in your industry, and in your company? Following Qualcomm's example, your company can: * attract investors by presenting even complex products and technologies in customer- and market-focused language * prove that its product is essential not only to customers but also to competitors -- so that they come to depend on you rather than trying to defeat you * make its product and its operations compatible with those competitors, turning rivalries into profitable strategic alliances * learn from setbacks, and leverage the knowledge and strengths of your partners to overcome obstacles You'll also learn crucial strategies to help you define and develop your core business; identify and maximize your company's role and position in the value chain for customers and shareholders; strike a balance between sharing and protecting proprietary information; and handle regulatory and political concerns both domestically and globally. In the last decade, Qualcomm has come to define dominance not only in the telecommunications industry, but throughout the global business landscape. The Qualcomm Equation presents their story, and the keys to their unparalleled success. Not to mention the most important role of Hedy LaMarr's career..."

Contents:

Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s

From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s

Start of the cellular boom : the need for new commercial applications, 1980s

Cellular goes digital : second-generation stirrings, late 1980s

Disrupting the cellular status quo : Qualcomm goes to bat, 1989

Spreading the CDMA message : turning points, late 1989

New technology never sells itself : winning acceptance one demo at a time, 1989-1991

Creating a common interface : devising and testing, 1990-1991

Becoming a wireless standard : going the extra mile to acceptance, 1992-1993

Marketing in tandem with technology : building partnerships, 1993-1994

Wireless holy wars: trials by fire, 1994-1995

Make or break in personal communications services : the tide turns at last, 1995

Defining the core business : equipment manufacturer or technology developer?

Developing an intellectual property business : establishing a firm foundation

Fitting into the value chain : disseminating proprietary technology

Tax collector or vital partner? Disseminating and protecting essential IP

Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad

Creating the future of wireless : working toward a smooth transition to 3G

Stacking the deck with the best talent : building internal and external teams of innovators

Remaining a technology leader : positioning for 3G and beyond.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

0-8144-0997-0

1-281-12620-9

9786611126209

0-8144-2858-4

OCLC:

929146489