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The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / Robert E. Johnston, Jr., J. Douglas Bate.
- Format:
- Book
- Author/Creator:
- Johnston, Robert E.
- Language:
- English
- Subjects (All):
- Strategic planning.
- Physical Description:
- 1 online resource (305 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : AMACOM, c2003.
- Language Note:
- English
- Summary:
- Strategy Innovation: sound business planning meets your company's bold vision of the future.
- Contents:
- Strategy meets innovation
- Strategy innovation is managing the future
- Strategy innovation is not strategic planning
- The discovery process
- The discovery process : the Moen story
- The discovery process : staging phase
- The discovery process : aligning phase
- The discovery process : exploring phase
- The discovery process : creating phase
- The discovery process : mapping phase
- Maximizing the discovery process
- Formalizing a strategy innovation system
- Epilogue: the future of strategy innovation.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 279-282) and index.
- ISBN:
- 9786612759567
- 9781282759565
- 1282759566
- 9780814427491
- 0814427499
- OCLC:
- 53481990
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