The PR Practitioner's Desktop Guide.

Format:

Book

Author/Creator:

Black, Caroline, 1956-

Language:

English

Subjects (All):

Interpersonal relations.

Public relations--Handbooks, manuals, etc.

Public relations.

Local Subjects:

Interpersonal relations.

Public relations--Handbooks, manuals, etc.

Public relations.

Physical Description:

1 online resource (266 p.)

Place of Publication:

London : Thorogood Publishing, 2002.

Language Note:

English

Summary:

This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy writing and preparing feature articles.

Contents:

CONTENTS; 1. What is public relations?; 2. A brief history of public relations; 3. The public relations practitioner; 4. Ethical and legal issues for the public relations practitioner; 5. Planning and evaluation for public relations; 6. Public relations and the marketing mix; 7. Tactics and techniques for public relations; 8. Media relations; 9. Managing public relations; 10. Issues and crisis management; 11. Public relations specialisms; 12. Public affairs; 13. Event management; 14. International public relations; 15. Public relations, new media and technology; appendices

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Notes:

Description based upon print version of record.

ISBN:

9786610173969

9781280173967

1280173963

9781423788300

1423788303

9781854185716

1854185713

OCLC:

171581730