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Guinness Case Study: Rejuvenating an Established Brand

Business Source Complete Available from 2009. Available online

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Business Source Complete Available from 2004. Available online

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EBSCOhost Business Source Ultimate Available from 2004. Available online

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EBSCOhost Business Source Ultimate Available from 2009. Available online

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Format:
Book
Language:
English
Genre:
Case studies.
Other Title:
Guinness Case Study: Utilizing a Major Anniversary to Reinvigorate a Brand
Place of Publication:
MarketLine, a Progressive Digital Media business

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