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The expressive organization : linkking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen.
- Format:
- Book
- Series:
- Oxford scholarship online.
- Oxford scholarship online
- Language:
- English
- Subjects (All):
- Brand name products.
- Organizational behavior.
- Corporate image.
- Physical Description:
- 1 online resource (xv, 292 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Oxford : Oxford University Press, 2023.
- Language Note:
- English
- Summary:
- This text contains a collection of the most recent thinking on organizational identity, reputation, and branding and challenges a numer of well-established theories and concepts within a variety of disciplines and business fields.
- Notes:
- Previously issued in print: 2000.
- Derived record based on print version record and publisher information.
- ISBN:
- 1-383-01922-3
- 1-280-81949-9
- OCLC:
- 1027152565
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