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New Media in Corporate Communications [electronic resource].
- Format:
- Book
- Author/Creator:
- Cady, Michael.
- Language:
- English
- Subjects (All):
- Business--Communication systems.
- Business--Data processing.
- Digital media.
- Local Subjects:
- Business--Communication systems.
- Business--Data processing.
- Digital media.
- Physical Description:
- 1 online resource (92 p.)
- Place of Publication:
- London : Thorogood Publishing, 1999.
- Language Note:
- English
- Summary:
- New media offers unprecedented opportunities to improve (and possibly revolutionise) communications for all. This practical Report provides you with an overview of new media and its role in corporate communications. The Report suggests strategies and methodologies that will work for both external and internal communications. Whether you are planning to revamp or start up a company Intranet, or re-launch a corporate web site targeted at a worldwide and public audience. It gives a broad understanding of new media applications and discusses the strategic, management and publishing issues invol
- Contents:
- The author; Contents; Introduction; Chapter 1: What is new media?; Chapter 2: IT and communications in the workplace; Chapter 3: A brief history of the Internet and the World Wide Web; Chapter 4: Intranets - reality or urban myth?; Chapter 5: Developing a web presence; Chapter 6: CD-ROM and DVD; Chapter 7: Interactive and digital TV and the future of interactive media; Chapter 8: Resources and further information
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-85418-564-0
- OCLC:
- 171581719
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