Techniques for ensuring PR coverage in the regional media : an insider's view / Michael Imeson.

Format:

Book

Author/Creator:

Imeson, Michael, author.

Series:

A Hawkesmere special briefing

Language:

English

Subjects (All):

Industrial publicity.

Journalism.

Mass media.

Physical Description:

1 online resource (114 p.)

Place of Publication:

London : Thorogood, [1998]

Language Note:

English

Summary:

The regional media are vibrant and growing, attracting bigger and better audiences and producing better programmes and better publications - offering substantial PR opportunities at every level. But opportunities are often missed, partly because the PR industry often underplays the potential impact the regions can have and still considers that national media coverage is sufficient. This is short-sighted. Even the simplest campaign will achieve more space and airtime in the regions if the requirements and attitudes of those in the regional media are considered at an early stage. Some of th

Contents:

The author; Acknowledgements; Contents; Introduction; Chapter 1: Overview of the regional media; Chapter 2: Regional morning, evening and weekly papers; Chapter 3: Newspapers - the dominant force in the regions; Chapter 4: News versus views; Chapter 5: Pictures - a practical guide; Chapter 6: Feature Link - help from a trade body; Chapter 7: Local radio in more depth; Chapter 8: Regional TV news - a major news source for local people; Chapter 9: Magazines - a valuable means of communication; Chapter 10: Text services; Chapter 11: The Internet; Chapter 12: The when and the how

Appendix 1: Case studiesAppendix 2: The Press Complaints Commission

Notes:

Description based upon print version of record.

Description based on print version record.

ISBN:

1-85418-590-X

OCLC:

171581751