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Current issues and research in advertising.
EBSCOhost Business Source Ultimate Available from 01/01/1978 until 06/30/1991. Available online
View online- Format:
- Journal/Periodical
- Standardized Title:
- Current issues and research in advertising (Online)
- Language:
- English
- Subjects (All):
- Comparative advertising--Periodicals.
- Comparative advertising.
- Advertising--United States--Periodicals.
- Advertising.
- Advertising--Research--Periodicals.
- Advertising--Research.
- United States.
- Genre:
- periodicals.
- Periodicals.
- Physical Description:
- 1 online resource
- Annual
- Print began in 1978.
- Print ceased with v. 13; -1990.
- Other Title:
- Current issues & research in advertising
- Continued By:
- Journal of current issues and research in advertising
- Place of Publication:
- Ann Arbor, Mich. : Division of Research, Graduate School of Business Administration, University of Michigan
- System Details:
- Mode of access: World Wide Web.
- Notes:
- Refereed/Peer-reviewed
- Volumes for 1983-1990 issued in 2 pts.
- Surrogate of print: Vol. 9, issue 1/2 (1986).
- ISSN:
- 2165-820X
- OCLC:
- 60624459
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