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Journal of health care marketing.
EBSCOhost Business Source Ultimate Available from 12/01/1980 until 12/31/1996. Available online
View online- Format:
- Journal/Periodical
- Language:
- English
- Subjects (All):
- Medical care--Marketing--Periodicals.
- Medical care.
- Health services administration--Periodicals.
- Health services administration.
- Marketing of Health Services.
- Medical care--Marketing.
- Medical Subjects:
- Marketing of Health Services.
- Genre:
- Periodicals.
- Physical Description:
- 1 online resource
- Quarterly
- Vol. 1, no. 1 (winter 1980-81)-v. 16, no. 4 (winter 1996).
- Other Title:
- JHCM
- Continued By:
- Marketing Health Services
- Place of Publication:
- Boone, N.C. : Center for Management Development, John A. Walker College of Business, ©1980-©1997.
- Notes:
- Refereed/Peer-reviewed
- Title from cover.
- Imprint varies: Chicago, IL : American Marketing Association, 1986-1996.
- Issued by: Bureau of Economics and Business Research, John A. Walker College of Business, summer 1981-winter 1984; by: Bureau of Economic and Business Research, John A. Walker College of Business, spring 1984-1985; by: American Marketing Association, 1986-1996.
- Official organ of: Academy of Health Services Marketing, 1986-
- Other Format:
- Print version: Journal of health care marketing.
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