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The marketing bulletin.
EBSCOhost Business Source Ultimate Available from 05/01/1990 until 01/31/2017. Available online
View online- Format:
- Journal/Periodical
- Standardized Title:
- Marketing bulletin (Massey University. Department of Marketing)
- Language:
- English
- Subjects (All):
- Marketing research--Periodicals.
- Marketing research.
- Marketing research--New Zealand--Periodicals.
- Marketing--Periodicals.
- Marketing.
- Marketing--New Zealand--Periodicals.
- New Zealand.
- Genre:
- periodicals.
- Periodicals.
- Physical Description:
- 1 online resource
- Annual
- Began with: Volume 1 (1990).
- Place of Publication:
- Palmerston North, N.Z. : Department of Marketing, Massey University, 1990-
- Summary:
- Marketing Bulletin is a refereed journal, published by the Massey University Department of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format.
- Notes:
- Refereed/Peer-reviewed
- Archived by the National Library of New Zealand.
- Hypertext links contained in the archived instances of this title are non-functional.
- Volume 1 (1990); title from article PDF (publisher's Web site, viewed January 31, 2023).
- Volume 27 (2017) (publisher's Web site, viewed on January 31, 2023).
- OCLC:
- 137350360
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