1 option
Marketing review St. Gallen : Marketingzeitschrift für Theorie & Praxis.
ABI/INFORM Global Available from 02/01/2006 volume: 23 issue: 1 until 12/31/2015 volume: 32 issue: 6. Available online
ABI/INFORM Global- Format:
- Journal/Periodical
- Language:
- English
- German
- Subjects (All):
- Marketing--Periodicals.
- Marketing--Europe, German-speaking--Periodicals.
- Marketing.
- German-speaking Europe.
- Genre:
- Periodicals.
- Physical Description:
- 1 online resource
- Six numbers a year
- Began with 25. Jahrgang, 1 (2008).
- Continues:
- Thexis
- Place of Publication:
- St. Gallen : Thexis Verlag ; München : MIM Marken Institut München GmbH
- Language Note:
- German and English, with summaries in the language of the article.
- Notes:
- Each issue has also a theme title.
- Refereed/Peer-reviewed
- Issues for <33. Jahrgang, 1-34. Jahrgang, 6> called also <2016/1-2017/6>
- Issued by: Universität St. Gallen, Institut für Marketing.
- Some issues include on inverted pages: Swiss Marketing Review, also issued separately.
- Description based on: 33. Jahrgang, 1 (2016); title from cover.
- Latest issue consulted: 34. Jahrgang, 6 (2017).
- Contains:
- Swiss Marketing Review.
- Other Format:
- Print version: Marketing review St. Gallen :
- ISSN:
- 1865-7516
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