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Marketing review St. Gallen : Marketingzeitschrift für Theorie & Praxis.

ABI/INFORM Global Available from 02/01/2006 volume: 23 issue: 1 until 12/31/2015 volume: 32 issue: 6. Available online

ABI/INFORM Global
Format:
Contributor:
Language:
Subjects (All):
Genre:
  • Periodicals.
Physical Description:
  • 1 online resource
  • Six numbers a year
  • Began with 25. Jahrgang, 1 (2008).
Continues:
Place of Publication:
St. Gallen : Thexis Verlag ; München : MIM Marken Institut München GmbH
Language Note:
German and English, with summaries in the language of the article.
Notes:
  • Each issue has also a theme title.
  • Refereed/Peer-reviewed
  • Issues for <33. Jahrgang, 1-34. Jahrgang, 6> called also <2016/1-2017/6>
  • Issued by: Universität St. Gallen, Institut für Marketing.
  • Some issues include on inverted pages: Swiss Marketing Review, also issued separately.
  • Description based on: 33. Jahrgang, 1 (2016); title from cover.
  • Latest issue consulted: 34. Jahrgang, 6 (2017).
Contains:
Swiss Marketing Review.
Other Format:
Print version: Marketing review St. Gallen :
ISSN:
1865-7516

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