3 options
Journal of product & brand management.
ABI/INFORM Global Available from 01/01/1993 volume: 2 issue: 1. Most recent 1 year(s) not available. Available online
View onlineEmerald eJournals Premier Available from 01/01/1992 volume: 1 issue: 1. Available online
View online- Format:
- Journal/Periodical
- Standardized Title:
- Journal of product & brand management (Online)
- Language:
- English
- Subjects (All):
- New products--Management--Periodicals.
- New products.
- New products--Marketing--Periodicals.
- Branding (Marketing)--Periodicals.
- Branding (Marketing).
- Advertising--Brand name products--Periodicals.
- Advertising.
- Advertising--Brand name products.
- New products--Management.
- New products--Marketing.
- Genre:
- Periodicals.
- Physical Description:
- 7 no. a year, 2000-
- Print began with vol. 1, no. 1 (winter 1992).
- Other Title:
- Journal of product and brand management
- Continues:
- Pricing strategy & practice
- Place of Publication:
- Bradford, England : MCB University Press
- System Details:
- Mode of access: World Wide Web.
- Notes:
- Refereed/Peer-reviewed
- Abstracts for 1992- also available online. As of viewing, some issues in coverage range not yet available online.
- Description based in: Vol. 3, no. 1 (1994); title from introductory page, viewed August 12, 2002.
- Vol. 26, issue 1 (2017), (viewed Emerald Feb. 15, 2017).
- Vol. 11, no. 3 (2002).
- ISSN:
- 2054-1643
- OCLC:
- 38578883
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