3 options
Journal of targeting, measurement, and analysis for marketing.
ABI/INFORM Global Available from 08/01/2000 volume: 9 issue: 1 until 09/30/2012 volume: 20 issue: 3-4. Available online
View onlineEBSCOhost Business Source Ultimate Available from 02/01/2001 until 06/30/2011. Available online
View online- Format:
- Journal/Periodical
- Standardized Title:
- Journal of targeting, measurement, and analysis for marketing (Online)
- Language:
- English
- Subjects (All):
- Target marketing--Periodicals.
- Target marketing.
- Marketing research--Periodicals.
- Marketing research.
- Marketing--Periodicals.
- Marketing.
- Genre:
- Periodicals.
- Physical Description:
- Quarterly
- Print began in 1992.
- Place of Publication:
- London : Henry Stewart Publications
- System Details:
- Mode of access: World Wide Web.
- Notes:
- Refereed/Peer-reviewed
- Vol. 10, no. 1 (2001); title from journal information screen (ABI INFORM Global, viewed Sept. 15, 2004).
- ISSN:
- 1479-1862
- OCLC:
- 49884278
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.