1 option
Journal of promotion management.
Communication Source Available from 07/01/2001. Most recent 1 year(s) not available. Available online
View online- Format:
- Journal/Periodical
- Standardized Title:
- Journal of promotion management (Online)
- Language:
- English
- Subjects (All):
- Motivation research (Marketing)--Periodicals.
- Motivation research (Marketing).
- Advertising--Psychological aspects--Periodicals.
- Advertising.
- Sales promotion--Periodicals.
- Sales promotion.
- Consumers--Periodicals.
- Consumers.
- Marketing--Management--Periodicals.
- Marketing.
- Marketing--Management.
- Advertising--Psychological aspects.
- Genre:
- Periodicals.
- Physical Description:
- 6 issues per year, 2015-
- Print began with vol. 1, no. 1, published in 1992.
- Place of Publication:
- Binghamton, N.Y. : Haworth Press
- [Abingdon] : Taylor & Francis Group
- System Details:
- Mode of access: World Wide Web.
- Notes:
- Refereed/Peer-reviewed
- Vol. 7, no. 1/2 (2001); title from journal information screen (FirstSearch, viewed March 18, 2004).
- Vol. 26, no. 4 (2020) (Taylor & Francis Online, viewed April 16, 2020).
- ISSN:
- 1540-7594
- OCLC:
- 50132481
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.