International strategies in telecommunications : model and applications / Anders Pehrsson.

Format:

Book

Author/Creator:

Pehrsson, Anders.

Series:

Routledge research in organizational behaviour and strategy ; 2.

Routledge research in organizational behaviour and strategy ; 2

Language:

English

Subjects (All):

Telecommunication--Planning.

Telecommunication.

International business enterprises.

Strategic planning.

Physical Description:

1 online resource (200 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2003.

Language Note:

English

Summary:

This book provides: * a broad description of the telecommunications industry * details of an in-depth study of the telecommunications group Ericsson * a description of how the strategic states model has worked for companies

Contents:

INTERNATIONAL STRATEGIES IN TELECOMMUNICATIONS Model and applications; Copyright; Contents; List of Figures; List of Tables; Preface; 1 Introduction; Part I Central Consideration in the Development of International Business Strategies; 2 The Strategic States Model And Applications; Dimensions in the strategic states model; Divergence, concentration, standardization and adaptation; Optimum business strategies in four strategic states; Strategic states and competition; Strategic states and performance: a study of Swedish companies in Germany

3 Important Choices in the Development of International Business Strategies Penetration of a few or a variety of market segments?; Separate products or systems of products?; International product standardization or adaptation?; Evaluation of strategic alternatives; Part II Development of International Business Strategies in the Telecommunications Industry; 4 The Telecommunications Industry; Changes in the telecommunications industry; Actors in the telecommunications industry; 5 Development Of International Business Strategies: The Ericsson Case

Strategic development of the Ericsson group and the corporate strategy in the mid-1990sEricsson's divergence on the international public telecommunications market; Ericsson's divergence on the international mobile telephony market; Ericsson's concentration and adaptation on the international office automation market; 6 A Discussion of Ericsson's Development of International Business Strategies; Ericsson's choices in relation to the strategic states model; Manifestations of customer and geographic divergence; References; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 174-178) and index.

ISBN:

1-281-32561-9

9786611325619

1-134-75296-2

0-203-01215-1

9780203012154

OCLC:

61503272