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GfK marketing intelligence review.
Factiva - Classic Available from 05/01/2017. Most recent 2 month(s) not available. Available online
View online- Format:
- Journal/Periodical
- Language:
- English
- German
- Subjects (All):
- Marketing--Periodicals.
- Marketing.
- Genre:
- Periodicals.
- Physical Description:
- 1 online resource
- Semiannual
- Began with volume 1, issue 1 (May 2009).
- Other Title:
- Marketing intelligence review
- GfK MIR
- MIR
- Continues:
- Jahrbuch der Absatz- und Verbrauchsforschung
- Yearbook of marketing and consumer research
- Continued By:
- NIM Marketing Intelligence Review
- Place of Publication:
- Warsaw, Poland : De Gruyter Open
- Language Note:
- In English, with summaries in German.
- System Details:
- Mode of access: World Wide Web.
- Notes:
- Refereed/Peer-reviewed
- Print version published: Nürnberg, Germany : GfK Nürnberg, 2009-
- Adapted and rewritten versions of articles selected from leading marketing journals.
- Issued by: GfK Nürnberg.
- Merger of: Jahrbuch der Absatz- und Verbrauchsforschung, and: Yearbook of marketing and consumer research.
- Issued also in German with the same title, 2014-
- ISSN Portal, viewed January 26, 2015, shows no ISSN assigned to to online version yet (ISSN 1865-5866 was assigned to regular print version).
- Description based on: Volume 1, issue 1 (May 2009); title from issue contents page (De Gruyter Online, viewed January 25, 2015).
- Latest issue consulted: Volume 6, issue 2 (Nov 2014) (De Gruyter Online, viewed January 25, 2015).
- OCLC:
- 719927009
- Access Restriction:
- Unrestricted online access
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