Hybridity, or the cultural logic of globalization / Marwan M. Kraidy.

Format:

Book

Author/Creator:

Kraidy, Marwan M., 1972-

Language:

English

Subjects (All):

Cultural fusion.

Cultural fusion--Case studies.

Communication, International.

Physical Description:

1 online resource (242 p.)

Edition:

1st ed.

Other Title:

Cultural logic of globalization

Place of Publication:

Philadelphia : Temple University Press, 2005.

Language Note:

English

Summary:

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding th

Contents:

Contents; Preface; Acknowledgments; 1 Cultural Hybridity and International Communication; 2 Scenarios of Global Culture; 3 The Trails and Tales of Hybridity; 4 Corporate Transculturalism; 5 The Cultural and Political Economies of Hybrid Media Texts; 6 Structure, Reception, and Identity: On Arab-Western Dialogism; 7 Hybridity without Guarantees: Toward Critical Transculturalism; Notes; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 163-210) and index.

CC BY-NC-ND

Description based on: online resource; title from pdf title page (JSTOR, viewed June 18, 2020).

ISBN:

9786611093884

9781281093882

1281093882

9781592131457

159213145X

OCLC:

808618022

Access Restriction:

Open Access Unrestricted online access