Social Media in Rural China Social Networks and Moral Frameworks / Tom McDonald.

Format:

Book

Author/Creator:

McDonald, Tom (Assistant professor of sociology), author.

Series:

Why we post.

Why we post

Language:

English

Subjects (All):

Social media.

Rural conditions.

Country life.

Country life--China.

Social media--China.

China.

China--Rural conditions.

Physical Description:

1 online resoource (xiii, 219 pages) : colour illustrations, 1 colour map.

Place of Publication:

London : UCL Press, 2016.

System Details:

text file

Summary:

China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.

Contents:

1. Introduction and field site: down to the countryside

2. The social media landscape: visibility and economy

3. Visual postings: idealising family-love, marriage and 'little treasures'

4. Relationships: circles of friends, encounters with strangers

5. Moral accumulation: collecting credits on social media

6. Broader relations: the family, the state and social media

7. Conclusion: circles and strangers, media moralities and 'the Chinese internet'

Appendix. Methodology.

Notes:

Includes bibliographical references and index.

CC BY-NC-ND

Description based on print version record.

ISBN:

9781910634707

1910634700

9781910634691

1910634697

OCLC:

960852790

Publisher Number:

10.14324/111.9781910634691