O percurso dos gêneros do discurso publicitário : uma análise das propagandas da Coca-Cola / Analúcia Furquim Campos-Toscano.

Format:

Book

Author/Creator:

Campos-Toscano, Analúcia Furquim, author.

Language:

Portuguese

Subjects (All):

Coca-Cola Company.

Physical Description:

1 online resource (257 pages) : digital, PDF file(s).

Place of Publication:

SciELO Books - Editora UNESP 2009

Brazil : Editora UNESP, 2009

Language Note:

Portuguese

System Details:

text file

Summary:

The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-discourses, whether anti-American, anti-capitalist, anti-globalization or ecological. It is a useful work for professionals dedicated to verb-audio-visual resources, for students in the field of Discourse Analysis and for others interested in languages ​​and texts.

Contents:

Introdução

1. Reflexões sobre gêneros do discurso

2. Coca-Cola e os momentos que fazem a história:uma construção discursiva

3. O percurso dos gêneros publicitários

4. Fim do percurso: a identidade da Coca-Cola

Referências bibliográficas.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references.

CC BY-NC

ISBN:

9788579830112

Publisher Number:

https://doi.org/10.7476/9788579830112