The trojan horse : the growth of commercial sponsorship / by Deborah Philips and Garry Whannel.

Format:

Book

Author/Creator:

Whannel, Garry, author.

Contributor:

Philips, Deborah, 1954- editor.

Language:

English

Subjects (All):

Corporate sponsorship--History.

Corporate sponsorship.

Corporate sponsorship--Great Britain--History.

Physical Description:

1 online resource (289 pages)

Place of Publication:

New York, NY : Bloomsbury, 2013.

Language Note:

English

System Details:

text file

Summary:

The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g

Contents:

The moment of 1945 and its legacy

A culture of consensus: the arts from 1945

Pay up and play the game: sport and sponsorship

Neo-liberalism and New Labour: from Thatcher to Blair

Culture and enterprise: the arts from 1979

One amazing day... : the Millennium Dome

Education, education, education

Safe in their hands: health and the market

All in it together?

Notes:

Includes bibliographical references (pages 257-268) and index.

Creative Commons. CC BY-NC 3.0. https://creativecommons.org/licenses/by-nc/3.0/

Other Format:

Print version:

ISBN:

9781472512024

1472512022

9781472545145

1472545141

9781472508386

1472508386

OCLC:

855504325