Management, marketing and promotion of library services based on statistics, analyses and evaluation / edited by Trine Kolderup Flaten.

Format:

Book

Conference/Event

Author/Creator:

Flaten, Trine Kolderup.

Contributor:

Flaten, Trine Kolderup, editor.

International Federation of Library Associations and Institutions. Management and Marketing Section.

Conference Name:

IFLA Satellite Meeting (2005 : Bergen, Norway)

Series:

IFLA publications ; 120/121.

IFLA Publications ; 120/121

Language:

English

Subjects (All):

Libraries--Marketing.

Libraries.

Public relations--Information services.

Public relations.

Libraries--Public relations.

Advertising--Information services.

Advertising.

Physical Description:

1 online resource (462 pages) : illustrations

Place of Publication:

Munchen, Germany : K.G. Saur, 2006.

Language Note:

English

System Details:

text file

Summary:

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Contents:

Frontmatter

Contents

Preface

Program

Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture

Statistics and Strategy: Statistics and Performance Measurement as a Social Process

Comparing libraries: from official statistics to effective strategies

Cyberspace and market place: library messages beyond the border

Quality Standards: Public libraries on the island of Montreal

"Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking"

Library statistics without Fear

Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain)

Development of Estonian public libraries during the last decade. (1994-2004)

Audit for libraries... which one?

Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century

La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes

Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics

Customers Value Research

Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art

Marketing to Diverse Populations

Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users.

Marketing library services. A case study at University of Illinois at Urbana - Champaign USA

The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries

Evaluating library services - best practice initiatives in Australian university libraries

The public library's attractiveness : A quantitative study

The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study

Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices

Parameters and indicators for providers of electronic publications evaluation

Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future

A new model for public library and information services evaluation: an integrated approach - SIADAP+B

Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology

Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library

Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network

Notes:

International conference proceedings.

Includes bibliographical references.

This eBook is made available Open Access. Unless otherwise specified individually in the content, the work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license: https://creativecommons.org/licenses/by-nc-nd/3.0 https://www.degruyter.com/dg/page/open-access-policy

Other Format:

Print version:

ISBN:

9783598440229 (PDF ebook)

OCLC:

643557838