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Brainfluence : [100 Ways To Persuade And Convince Consumers With Neuromarketing] / by Roger Dooley ; summarized by arrangement with Gildan Media.
LIBRA CD-ROM A-10 no. 387
Available from offsite location
- Format:
- Sound recording
- Author/Creator:
- Dooley, Roger, 1952- author.
- Series:
- Audio-Tech Business Book Summaries (Series)
- Audio-Tech business book summaries
- Language:
- English
- Subjects (All):
- Neuromarketing.
- Marketing--Psychological aspects.
- Marketing.
- Advertising--Psychological aspects.
- Advertising.
- Consumers--Psychology.
- Consumers.
- Genre:
- Sound recordings.
- Physical Description:
- 1 audio disc : digital ; 4 3/4 in.
- 4 3/4 in.
- Edition:
- Abridged.
- Place of Publication:
- Willowbrook, IL : Audio-Tech Business Book Summaries, ©2014.
- System Details:
- digital
- rda audio file CD audio
- Summary:
- Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems.
- Notes:
- "July 2014."
- ISBN:
- 1118113365
- 9781118113363
- OCLC:
- 890801489
- Publisher Number:
- 7142
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