Current and emerging issues in the audiovisual industry / Mercedes Medina, Mónica Herrero, Alicia Urgellés.

Format:

Book

Author/Creator:

Medina, Mercedes (Expert on media economics), author.

Herrero, Monica (Herrero Subías), author.

Urgellés, Alicia, author.

Series:

Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; v. 1.

Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; volume 1

Language:

English

Subjects (All):

Cultural industries.

Physical Description:

xvii, 154 pages : illustrations ; 25 cm.

Place of Publication:

London : Iste Ltd. ; Hoboken, NJ : John Wiley & Sons, Inc., 2017.

Summary:

This book focuses on the challenges of competition in television broadcasting markets. The issues that arise with the transforming audiovisual industry are observed with a focus on audiences and consumers. The ideas collected here are the result of years of market observation, conversations with media managers and trend analysis. Although some of the examples provided come from the Spanish market, the theories, reflections and detected trends are valid for other countries as well. The authors look for answers to Questions regarding market dynamics, innovation in content development and revenue streams; sustainability and content quality: internationalization, business opportunities, distribution and acquisitions policies and the situation of the market's new entrants and legacy media. The audiovisual industry has become more complex and companies must become more aware and decisive about their place in it: their objectives, strategies, and the methods of addressing their relationship with their audiences. Book jacket.

Contents:

New Paradigms of Audiovisual Industry / Mercedes Medina

The Threat of OTT for the Pay-TV Market / Alicia Urgelles

The Resistance of Legacy TV Channels / Mercedes Medina

The Public Service Heritage / Mercedes Medina

The Battle for Audiences / Mónica Herrero

Entertaining Power: Quality of Content / Mercedes Medina

From Attention to Engagement in the Battle for the Audiences / Alicia Urgellés

Monetizing in the Digital Era / Mónica Herrero

Implementing Innovation Strategy / Mercedes Medina.

Notes:

Includes bibliographical references and index.

ISBN:

9781848219779

1848219776

OCLC:

953980892