Political campaigns : concepts, context, and consequences / Costas Panagopoulos, Fordham University.

Format:

Book

Author/Creator:

Panagopoulos, Costas, author.

Series:

Oxford series on elections, campaigns, and democracy

[Oxford series on elections, campaigns, and democracy]

Language:

English

Subjects (All):

Political campaigns--United States.

Political campaigns.

United States.

Elections--United States.

Elections.

United States--Politics and government.

Politics and government.

Physical Description:

xi, 286 pages : illustrations, maps ; 24 cm.

Place of Publication:

New York, NY : Oxford University Press, [2017]

Summary:

"Political Campaigns is a detailed, comprehensive, in-depth look at modern campaigns that reflects on both theory and practice. It summarizes scholarly research on campaigns but also provides an in-depth and inside look into how contemporary campaigns are conducted" -- Provided by publisher.

Contents:

Chapter 1 Modern Political Campaigns: Why and How They (May) Matter 1

When (and How) Campaigns Matter 5

Campaign Structure and Organization 7

Transition from Party-Centered to Candidate-Centered Elections 14

Growth and Professionalization of the Political Consulting

Profession 17

Organization of the Book 20

Chapter 2 Layers of Democracy: Federal, State, and Local Campaigns 22

Levels of American Elections: Variation across States 24

The Implications of Structural and Legal Variations for Democratic Norms 30

The Role of Competitive Elections 33

Implications of Competitive Elections across the United States for Democratic Norms 35

Campaign Finance and Consequences 36

The Nationalization of State and Local Campaigns 40

Chapter 3 External Actors: Parties, Interest Groups, and the Media 44

Political Parties: Changing Contexts 45

Interest Groups: Changing Contexts 58

Media: Changing Contexts 64

Chapter 4 Money and the Modern Campaign 70

Contemporary Campaign Finance Regulations and Fundraising 73

Campaign Finance Regulations, Budgeting, and Spending Resources 80

Campaign Spending and Budgets 82

Effects of Campaign Spending in Elections 83

Outside Actors: Issue Advocacy, Independent Expenditure Groups, and Super PACs 87

Consequences for Democracy 91

Chapter 5 Campaign Strategy 98

Campaign Research: What Is Important? 100

Context Matters: Campaign Strategy in Presidential Elections 101

Targeting Voters 104

Polling to Develop Campaign Strategy 109

Opposition Research 113

Message Development 115

Consequences for Democracy 118

Chapter 6 Get Out the Word 121

Revisiting the Basics of Campaign Messaging 122

Paid Media 124

Earned Media 138

Message Content, Management and Delivery 141

The Effectiveness of Political Advertising and Consequences for Democracy 142

Negative Advertising 144

Chapter 7 Get Out the Vote 148

Grassroots Mobilization: An Overview 150

Advances in Field Experiments 154

Consequences for Democracy 156

Chapter 8 Vote Choice 163

The Role of Cues and Candidate Traits 165

The Role of Personality Traits, Genetic Predispositions, and Voter Psychology 173

The Role of Affect and Emotions 175

Implications of Personality, Genetics, and Emotion: Findings for Campaign Conduct 176

Consequences for Democracy 177

Chapter 9 Technology and Contemporary Campaigns 180

Campaign Software and Data Availability 181

Online Presence and Social Media Platforms 185

Consequences for Democracy 192

Chapter 10 Contemporary Campaigns and the Evolving Electoral Process 196

Electoral Reforms: Voter Registration and Voting Procedures 197

Challenges for Campaigns 200

Future Reforms? 204

Consequences for Democracy 205

Chapter 11 Political Campaigns in International Context 210

Differences in Registration and Turnout 215

Differences in Media and Political Communication 217

Differences in Campaign Finance 219

Developments in New Technologies 219

Consequences for Democracy 222

Chapter 12 Assessments and Reflections on the Future of Political Campaigns 225

Election Administration and Democracy 236

Concluding Remarks 238.

Notes:

Series title from back cover.

Includes bibliographical references (pages 241-274) and index.

ISBN:

9780199341399

0199341397

OCLC:

950201722