Disney culture / John Wills.

Format:

Book

Author/Creator:

Wills, John, 1971- author.

Series:

Quick takes

Quick takes: movies and popular culture

Language:

English

Subjects (All):

Walt Disney Company--Management.

Walt Disney Company.

Corporate culture.

Management.

Physical Description:

v, 158 pages ; 18 cm.

Place of Publication:

New Brunswick, New Jersey : Rutgers University Press, [2017]

Summary:

"Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way.""-- Provided by publisher.

Contents:

Making Disney magic

The world according to Disney

Disney dollars

Disney values.

Notes:

Includes bibliographical references and index.

ISBN:

9780813583327

9780813589138

0813589134

0813583322

OCLC:

956480311

Publisher Number:

99971678861