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Superfandom : how our obsessions are changing what we buy and who we are / Zoe Fraade-Blanar & Aaron M. Glazer.
Lippincott Library HC79.C6 F73 2017
Available
- Format:
- Book
- Author/Creator:
- Fraade-Blanar, Zoe, author.
- Glazer, Aaron M., author.
- Language:
- English
- Subjects (All):
- Fans (Persons)--Psychology.
- Fans (Persons).
- Consumer behavior.
- Digital media--Social aspects.
- Digital media.
- Consumption (Economics)--Social aspects.
- Consumption (Economics).
- Enthusiasm--Economic aspects.
- Enthusiasm.
- Marketing--Social aspects.
- Marketing.
- Physical Description:
- xv, 318 pages ; 25 cm
- Edition:
- First edition.
- Place of Publication:
- New York, NY : W.W. Norton & Company, Inc., [2017]
- Summary:
- An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.
- Contents:
- Introduction
- welcome to the fandom singularity
- Fandom is a verb
- The rise of commercial fandom
- From convention to conventional
- Wearing our fandoms on our sleeves
- Membership and status in the happiest place on earth
- Fans, what are they good for?
- Authenticity
- When fandom goes wrong.
- Notes:
- Includes bibliographical references (pages [257]-307) and index.
- ISBN:
- 9780393249958
- 0393249956
- OCLC:
- 974612650
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