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Segmentation in the United States compact-car market.
LIBRA HD9710.U52 C79
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cunningham, William H. (William Hughes)
- Series:
- Studies in marketing ; no. 16.
- Language:
- English
- Subjects (All):
- Automobile industry and trade--United States.
- Automobile industry and trade.
- Compact cars.
- United States.
- Compact cars--United States.
- Motivation research (Marketing).
- Physical Description:
- xi, 103 pages ; 23 cm.
- Place of Publication:
- Austin : University of Texas at Austin, Graduate School of Business, Bureau of Business Research, [1972]
- Notes:
- Bibliography: pages 99-103.
- ISBN:
- 0877551626
- OCLC:
- 354152
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