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Advertising management, text and cases / by Neil H. Borden and Martin V. Marshall.
LIBRA HF5823 .B67 1959
Available from offsite location
- Format:
- Book
- Author/Creator:
- Borden, Neil H. (Neil Hopper), 1895-1980.
- Marshall, Martin V., author.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- 1065 pages : illustrations ; 24 cm
- Edition:
- Revised edition.
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1959.
- Notes:
- A revision of advertising, text and cases, published in 1950.
- OCLC:
- 245546
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