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The human equation in marketing research / by Dietz Leonhard.
LIBRA HF5415.2 .L4
Available from offsite location
- Format:
- Book
- Author/Creator:
- Leonhard, Dietz L.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- 176 pages : illustrations ; 24 cm
- Place of Publication:
- New York : American Management Association, [1967]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 391436
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