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Dynamic management in marketing / by Ralph S. Alexander and Thomas L. Berg.
LIBRA 383 A268
Available from offsite location
- Format:
- Book
- Author/Creator:
- Alexander, Ralph S. (Ralph Samuel), 1893-1985.
- Berg, Thomas L., author.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xiv, 723 pages : illustrations ; 24 cm
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1965.
- Notes:
- Bibliography: pages 675-701.
- OCLC:
- 239702
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