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Marketing management and the decision sciences, theory and applications / William R. Darden [and] Rudolph P. Lamone.
LIBRA HF5415.2 .D28
Available from offsite location
- Format:
- Book
- Author/Creator:
- Darden, William R., 1936- compiler.
- Language:
- English
- Subjects (All):
- Marketing research.
- Marketing--Management.
- Marketing.
- Decision making.
- Physical Description:
- x, 576 pages : illustrations ; 22 cm
- Place of Publication:
- Boston : Allyn and Bacon, [1971]
- Notes:
- Includes bibliographical references.
- OCLC:
- 150906
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