Connecting art markets : Guilliam Forchondt's dealership in Antwerp (c. 1632-78) and the overseas paintings trade / by Sandra van Ginhoven.

Format:

Book

Author/Creator:

Ginhoven, Sandra van, author.

Series:

Studies in the history of collecting & art markets ; volume 1.

Studies in the history of collecting & art markets ; volume 1

Language:

English

Subjects (All):

Forchondt, Guilliam, 1608-1678.

Forchondt, Guilliam.

Art dealers--Belgium--Antwerp--History--17th century.

Art dealers.

Painting--Marketing--History--17th century.

Painting.

Painting--Collectors and collecting--History--17th century.

Painting--Collectors and collecting.

History.

Painting--Marketing.

Belgium--Antwerp.

Physical Description:

viii, 288 pages ; 25 cm.

Place of Publication:

Leiden ; Boston : Brill, [2017]

Summary:

Based on Guilliam Forchondt's surviving business documentation in Antwerp and applying an aggregate and data-driven approach, 'Connecting Art Markets' focuses on the role of art dealers in mediating the supply and demand for art, behaving in particular ways as to influence the markets for artworks in which they were strategically invested. Van Ginhoven presents her findings on Guilliam Forchondt's workshop production volumes and transatlantic art trade flows, and evaluates the relationship between the production paintings in the Southern Netherlands, their local, regional and overseas distribution channels, and the markets for these works in Europe and the Americas during the seventeenth century.

Contents:

1 Art Dealers as Cultural Agents: The Case of Guilliam Forchondt 8

1.1 A Markets Approach to Early Modern European and Latin American Art 8

1.2 Art Dealers in Early Modern Art and Markets History 16

Guilliam Forchondt as Case Study 19

2 The Southern Netherlands Factor in the Transatlantic Paintings Trade 35

2.1 Transatlantic Art Trade through Shipping Documents 35

2.2 The Transatlantic Journey and Traffic 37

The Planning Stage 38

The Transatlantic Journey 39

Transatlantic Traffic during the Seventeenth Century 40

Flemish Merchants in the American Trade 43

2.3 Transatlantic Art Trade Flows, 1630-80 46

Artworks in the Carrera de Indias 51

Agents in the Art Trade 55

2.4 Selling Paintings from the Southern Netherlands in the New World 60

Reactions in Mexico and Peru to the Competition 66

3 The Forchondt Business Model 73

3.1 Antwerp's Painting Industry and Guilliam Forchondt 73

3.2 The Forchondt Business 76

Valuation and Scope of the Business 78

Products, Processes and Profits 82

3.3 Market Dynamics and the Changing Structure of the Finn 106

The Family Business 106

Contracting and Subcontracting Arrangements 111

Suppliers 117

Agents and Buyers 118

4 Marketing Paintings through their Characteristics 124

4.1 Antwerp Art Production for Exports and Buyers' Preferences 124

4.2 Preferences for Paintings by Geographical Location 126

The Southern Netherlands 129

The Dutch Republic 131

France 133

Vienna and German Cities 135

The Iberian Peninsula and the Americas 139

5 The Long-Distance Commercial Network with Spain and the Americas 145

5.1 Early Modern Commercial Networks in the Art Trade 145

5.2 Guilliam Forchondt's Commercial Network 149

Scope and Scale of Forchondt's Commercial Relationships 150

Shipping and Financial Intermediaries for the Iberian Peninsula 152

Forchondt's Art Trade Network with Spain and the Americas 157

6 Dealer Behavior in Spain and the Americas 171

6.1 Flemish Paintings for the Iberian Peninsula and the New World 175

6.2 Production and Reproduction of Paintings 182

6.3 Dissemination of Multiple Originals and Adaptability of Visual Motifs 193

6.4 Painters, Dealers and the Market for Paintings in Seville, Cadiz, Mexico and Peru 237.

Notes:

Outgrowth of the author's thesis (doctoral--Duke University, 2015) under the title: Role of the Antwerp painter-dealer Guilliam Forchondt in the large-scale distribution of new imagery in Europe and the Americas during the seventeenth century.

Includes bibliographical references and index.

Other Format:

Online version: Ginhoven, Sandra van, author. Connecting art markets

ISBN:

9789004319745

9004319743

OCLC:

958205268