Function follows Strategy / Eduard Sancho Pou.

Format:

Book

Author/Creator:

Sancho Pou, Eduard, 1974- author.

Series:

DETAIL Special.

DETAIL Special

Language:

English

Subjects (All):

Architectural practice--History--20th century.

Architectural practice.

History.

Architecture, Modern--20th century.

Architecture, Modern.

Architektur.

Local Subjects:

Architektur.

Physical Description:

1 online resource(200 pages) : illustrations.

Contained In:

Title is part of eBook package: De Gruyter EBOOK PACKAGE Arts and Architecture 2014 978-3-11-036959-5 ZDB-23-DKA

Title is part of eBook package: De Gruyter EBOOK PACKAGE Complete Package 2014 978-3-11-036952-6 ZDB-23-DGG

Place of Publication:

München : DETAIL, [2014].

Language Note:

In English.

System Details:

Mode of access: Internet via World Wide Web.

text file

Summary:

In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths.

Contents:

Frontmatter

Contents

PREFACE

PROLOGUE

INTRODUCTION: WHERE ARE WE AND HOW DID WE GETH ERE?

Marketing: HOW TO SELL ACCORDING TO THE RULES OF MARKETING

Icons: HOW TO SELL ARCHITECTURE THROUGH ICONIC BUILDINGS AND FAMILIAR IMAGES

Politics: HOW TO RECOGNIZE THE PEOPLE AND PROBLEMS BEHIND THE FIGURES AND GRAPHICS

Throng: IDEAS FOR A FAST-GROWING POPULATION (IS THERE A MODEL THAT CAN BE REPEATED AT WILL?)

Developer: THE ATTEMPT TO GENERATE DEMAND,OR THE ARCHITECT AS PROJECT DEVELOPER

N°1: MAKING THE RULES

OUTLOOK

EPILOGUE

INTERVIEW: A CONVERSATION WITH ART GENSLER AND BJARKE INGELS

BIBLIOGRAPHY

INDEX

EDUARD SANCHO POU

ACKNOWLEDGEMENTS.

Notes:

approx. 30 in color, 20 b/w.

Electronic reproduction. München : DETAIL, 2014. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.

Description based on online resource; title from PDF title page (ACM, viewed April 03 2015)

ISBN:

9783955531973

OCLC:

882964863