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What is the function of advertising in the marketing mix for American automobile manufacturers?
LIBRA 378.748 POA1966.163
Available from offsite location
LIBRA Thesis 386 W675
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Williams, Robert Evan.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- ii, 94 numbered l. : illustrations ; 29 cm
- Production:
- [Philadelphia], 1966.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1966.
- Includes bibliography.
- OCLC:
- 244979335
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