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70s : all-American ads / edited by Jim Heimann ; with an introduction by Steven Heller.
Annenberg Library - Reference HF5813.U6 A157 2004
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Commercial art--United States--History--20th century.
- Commercial art.
- Civilization.
- Popular culture.
- Advertising.
- History.
- United States.
- Commercial art--United States--Pictorial works.
- Advertising--United States--History--20th century.
- Advertising--Pictorial works.
- Popular culture--United States--Pictorial works.
- United States--Civilization--20th century--Pictorial works.
- United States--Civilization--20th century--Miscellanea.
- Nineteen seventies.
- Arte comercial--Estados Unidos--Historia--Siglo XX.
- Arte comercial--Estados Unidos--Obras ilustradas.
- Publicidad--Estados Unidos--Historia--Siglo XX.
- Publicidad--Obras ilustradas.
- Cultura popular--Estados Unidos--Obras ilustradas.
- Estados Unidos--Civilización--Siglo XX--Obras ilustradas.
- Años de 1970.
- Local Subjects:
- Arte comercial--Estados Unidos--Historia--Siglo XX.
- Arte comercial--Estados Unidos--Obras ilustradas.
- Publicidad--Estados Unidos--Historia--Siglo XX.
- Publicidad--Obras ilustradas.
- Cultura popular--Estados Unidos--Obras ilustradas.
- Estados Unidos--Civilización--Siglo XX--Obras ilustradas.
- Años de 1970.
- Genre:
- Trivia and miscellanea.
- Pictorial works.
- History.
- Illustrated works.
- Physical Description:
- 701 pages : chiefly illustrations (chiefly color) ; 27 cm
- Other Title:
- Seventies : all-American ads
- All-American ads : 70s
- Place of Publication:
- Köln ; Los Angeles : Taschen, [2004]
- Language Note:
- English, German, French, Spanish and Japanese.
- Summary:
- Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
- Contents:
- Alcohol & tobacco
- Automobiles
- Business & Industry
- Consumer products
- Entertainment
- Fashion & Beauty
- Food & Beverage
- Interiors
- Travel.
- Notes:
- Includes index.
- ISBN:
- 382281265X
- 9783822812655
- OCLC:
- 56350551
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