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Marketing, an introductory analysis / John B. Matthews, Jr. [and others].
LIBRA HF5415 .M337
Available from offsite location
- Format:
- Book
- Author/Creator:
- Matthews, John Bowers.
- Language:
- English
- Subjects (All):
- Marketing.
- Sales management.
- Physical Description:
- x, 612 pages : illustrations ; 24 cm
- Place of Publication:
- New York : McGraw-Hill, [1964]
- Notes:
- Includes bibliographical references.
- OCLC:
- 542781
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