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Readings in global marketing management / edited by C. Robert Patty [and] Harvey L. Vredenburg.
LIBRA HF5415.13 .P35
Available from offsite location
- Format:
- Book
- Author/Creator:
- Patty, C. Robert, compiler.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xix, 504 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Appleton-Century-Crofts, [1969]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0390698385
- OCLC:
- 12352
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