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Marketing research and information systems, text and cases / Robert D. Buzzell [and] Donald F. Cox with the assistance of Rex V. Brown.
LIBRA HF5415.13 .B89
Available from offsite location
- Format:
- Book
- Author/Creator:
- Buzzell, Robert D. (Robert Dow), 1933-
- Cox, Donald F., author.
- Brown, Rex V., author.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Marketing research.
- Management information systems.
- Physical Description:
- xii, 788 pages : illustrations ; 23 cm
- Place of Publication:
- New York : McGraw-Hill, [1969]
- Notes:
- Case material from the Harvard Graduate School of Business Administration.
- Includes bibliographical references.
- OCLC:
- 16833
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