Endless frontiers, the story of McGraw-Hill / by Roger Burlingame.

Format:

Book

Author/Creator:

Burlingme, Roger, 1889-

Contributor:

Atha Tehon Thiras Art and Design Collection (University of Pennsylvania)

Language:

English

Subjects (All):

McGraw-Hill Publishing Company.

McGraw-Hill Book Company.

Publishers and publishing--United States--History--20th century.

Publishers and publishing.

United States.

History.

Penn Provenance:

Tehon, Atha (former owner) (Tehon Collection copy)

Tehon, Susan (donor)

Physical Description:

14 unnumbered pages, 506 pages : illustrations, portraits, facsimiles ; 24 cm

Edition:

[First edition].

Other Title:

McGraw-Hill fifty years of book publishing

Place of Publication:

New York ; Toronto ; London : McGraw-Hill Book Company, Inc., [1959]

Contents:

Part One: Origins. The power of print; Ancestors of the business press; Industrial revolution; American pioneers; Schoolteacher into publisher; Reader first; Locomotive engineer; Machine tools; Electrical revolution; Disaster: analysis and reporting; Before the earth's surface; ABP and ABC; The marriage of the books; The two giants

Part Two: Growth. McGraw-Hill; A new kind of war; fruits of victory; The autonomous book company; Defying disaster; Weathering the storm; Recovery in a new world; Second World War; Milestones of the 1940s; Echoes and memories; New directions

Part Three: Today and Tomorrow. International; Education by text and film; Book company expansion; Behind the scenes; Tomorrow?

Notes:

"First Edition."

Cover is 3/4 brown buckram with 1/4 black-and-white illustration of McGraw building in New York.

Illustrated lining papers.

"From my first thinking, I have conceived this undertaking as the preservation of an era: the era in which the power of print was called into the service of industry ... In it the company was seen simply as a reflective or, at times, a catalytic agent. Its printed pages not only mirrored industrial and business progress through the years; they often gave it stimulus. At the same time they helped develop a new and necessary kind of journalism."--Preface.

Includes bibliographical footnotes and index.

Local Notes:

Tehon Collection copy presented to the Penn Libraries in 2014 by Susan Tehon.

Tehon Collection copy housed in brown paper slipcase; gray and white title label.

OCLC:

855361