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Can an industrial manufacturer's sales force be utilized as a major source of marketing intelligence?
LIBRA 378.748 POA1968.97
Available from offsite location
LIBRA HF5415.1 .G284
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Gannon, John Hatch.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- vi, 119 numbered l. : tables. ; 29 cm
- Production:
- [Philadelphia], 1968.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1968.
- Bibliography: l. 117-119.
- OCLC:
- 244979289
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