1 option
Measuring the sales and profit results of advertising, a managerial approach / by Roy H. Campbell.
LIBRA HF5823 .C157
Available from offsite location
- Format:
- Book
- Author/Creator:
- Campbell, Roy Harold.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- x, 133 pages : illustrations ; 24 cm
- Place of Publication:
- [New York] : Association of National Advertisers, [1969]
- OCLC:
- 54543
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