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Sales promotion of color television receivers.
LIBRA 378.748 POA1961.57
Available from offsite location
LIBRA Thesis 385 M945
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Murphy, James Van Buren.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- v, 72 numbered l. : diagrams, tables. ; 30 cm
- Production:
- [Philadelphia], 1961.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1961.
- Bibliography: l. 70-72.
- OCLC:
- 244979255
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