1 option
Pretesting advertising / by Harry Deane Wolfe [and others.
LIBRA 330.6906 N27 no.105-109
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wolfe, Harry Deane, 1901-
- Series:
- National Industrial Conference Board. Studies in business policy, no. 109.
- National Industrial Conference Board. A research report from the conference board. Studies in business policy no. 109.
- Language:
- English
- Subjects (All):
- Advertising--Research.
- Advertising.
- Market surveys.
- Physical Description:
- 212 p. illus. 28 cm.
- Place of Publication:
- New York, National Industrial Conference Board, 1963].
- Notes:
- Bibliography: p. 205-206.
- OCLC:
- 245876
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