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Your advertising's great-- how's business? : the revolution in sales promotion / Bud Frankel, H.W. Phillips.

LIBRA HF5438.5 .F73 1986
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Format:
Book
Author/Creator:
Frankel, Bud.
Contributor:
Phillips, Henry Wallace, 1869-1930.
Language:
English
Subjects (All):
Sales promotion.
Physical Description:
xi, 232 pages : illustrations ; 24 cm
Place of Publication:
Homewood, Ill. : Dow Jones-Irwin, [1986]
Notes:
Includes index.
Bibliography: pages 224-226.
ISBN:
0870945432
OCLC:
13152129

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