1 option
Marketing behavior and executive action, a functionalist approach to marketing theory.
LIBRA HF5415 .A39
Available from offsite location
- Format:
- Book
- Author/Creator:
- Alderson, Wroe.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 287 pages ; 24 cm
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1957.
- OCLC:
- 530261
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