1 option
The Development of media models in advertising : an anthology of classic articles / edited by C. Samuel Craig, Avijit Ghosh.
Lippincott Library HF5826.5 .D48 1986
Available
- Format:
- Book
- Series:
- History of advertising
- History of advertising.
- Language:
- English
- Subjects (All):
- Advertising media planning--Mathematical models.
- Advertising media planning.
- Physical Description:
- 1 volume (various pagings) : illustrations ; 24 cm.
- Place of Publication:
- New York : Garland Pub., 1986, c1985.
- Notes:
- Includes bibliographies.
- ISBN:
- 0824067622
- OCLC:
- 12556339
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