1 option
The management of promotion, comsumer behavior and demand stimulation / Edward L. Brink [and] William T. Kelley.
LIBRA HF5821 .B75
Available from offsite location
- Format:
- Book
- Author/Creator:
- Brink, Edward L., 1918-
- Kelley, William Thomas. 1917- author.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- 417 pages : illustrations (part color). ; 24 cm
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1963]
- Notes:
- Includes bibliography.
- OCLC:
- 710915
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.