1 option
Word of mouth advertising, a review of the literature.
- Format:
- Book
- Author/Creator:
- Arndt, Johan.
- Series:
- ARF monograph.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- 88 pages.
- Place of Publication:
- [New York] : [Advertising Research Foundation], [1967]
- Notes:
- Bibliography: p. 72-82.
- OCLC:
- 690326
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